Resident Benchmark Survey – NextMove Metrics ™

Shape the Future of Your Community

Purpose
Collect quarterly citywide benchmark data on consumer behavior, local sentiment, spending, development preference, mobility, housing stability, and economic outlook.
Designed for banks, developers, city planners, chambers, small businesses, and media outlets.

Instructions

Answer each question honestly.
All questions are multiple-choice.
No personal information is collected.
Survey takes 3-5 minutes

🎁 Bonus: complete to win gift cards to local restaurants and shops!

1.

Q1. Which city do you currently live in?

Morgan Hill

Gilroy

Hollister

Salinas

San Jose

Los Gatos

Santa Clara County (other)

Monterey County (other)

I live outside the region

2.

Q2. Do you also work in this city?

Yes

No, i work in a different city

I do not currently work

3.

Q3. How long have you lived in your current city?

<6 months

6-12 months

1-3 years

3-5+ years

10+ years

4.

Q4. Household Size

1

2

3

4

5+

5.

Q5. Age Group

18–24

25–34

35–44

45–54

55-64

65+

1 out of 7

6.

Q6. Monthly Spending Locally

Retail, Dining, Entertainment, Services etc..

<$250 $250 - $499 $500 - $999 $1,000 - $1,499 $1,500+

7.

Q7. How often do you shop locally?

Per Week

0-1x

2-3x

4-6x

7+

8.

Q8. How often do you dine out locally?

Per Week

0-1x

2-3x

4-6x

7+

9.

Q9. What category do you spend the most money on locally?

Grocery

Restaurant

Retail shops

Personal services

Fitness/Wellness

Entertainment

10.

Q10. How often do you visit your downtown or main commercial area?

Rarely

Monthly

Weekly

Several times per week

Daily

2 out of 7

11.

Q11. How would you rate the local business climate?

Very Weak

Weak

Neutral

Strong

Very Strong

12.

Q12. Over the next 90 days, do you expect your local spending to:

Decrease a lot

Decrease slightly

Stay the same

Increase slighty

increase a lot

13.

Q13. What type of new business would be most valuable in your city?

Restaurants / Cafes

Grocery

Retail / Apparel

Fitness / Wellness

Family / Kids Activities

Entertainment

Professional Services

3 out of 7

🏆 Rewards

By finishing, you’ll be entered to win a $50 local gift card.

14.

Q14. Housing Stability

Very unstable

Unstable

Neutral

Stable

Very Stable

15.

Q15. How likely are you to move out of your current city in the next 12 months?

Very unlikely

Unlikely

Unsure

Likely

Very likely

16.

Q16. How do you feel about the level of new development in your city?

Too little

About right

Too much

Not sure

17.

Q17. What type of development should your city prioritize?

More housing

More retail

More entertainment

More mixed-use

More office space

More parks and recreation

4 out of 7

18.

Q18. Primary mode of transportation

Car

Transit

Walk

Bike

Rdieshare

Work from home

19.

Q19. One-way commute time

<10minutes

10-20 minutes

20-40 minutes

40-60 minutes

60+minutes

20.

Q20. Parking availability in major areas of your city

Very poor

Poor

Fair

Good

Excellent

5 out of 7

🏆 Rewards

By finishing, you’ll be entered to win a $50 local gift card.

21.

Q21. Current financial stress level

Very high

High

Moderate

Low

Very low

22.

Q22. Confidence in paying bills over the next 90 days

Very unconfident

Unconfident

Neutral

Confident

Very confident

23.

Q23. If needed, can your household access $1,000 in emergency cash?

Yes

Unsure

No

6 out of 7

Congratulations

🎉 “You made it to the end! You’ve unlocked your raffle entry and helped shape the future of your community.”
🎉 Winners notified by email only.
🎉 Your survey answers are anonymous and your contact info is stored separately only for the raffle.

24.

Want to enter the raffle?

Yes

No

7 out of 7