April 2026 - Gilroy Pulse™

Win a $100 Gilroy Experience

Join 600+ residents contributing to this month’s community snapshot.

Complete this quick 3-minute check-in for a chance to win a curated Gilroy experience, made possible by local Gilroy businesses.

Your responses help measure key community signals in Gilroy, including:

✔ Cost-of-living pressure
✔ Local trends
✔ Community outlook

Your input becomes part of the official monthly Gilroy Pulse™ report, used to better understand local conditions and support smarter decisions for businesses and the community.

All responses are 100% anonymous and used only to improve our community.

Winner announced at the end of the month.

1.

Which city do you currently live in?

Gilroy

San Martin

Morgan Hill

San Jose

2.

What is your age group?

Under 25

25-34

35-44

45-54

55-64

65+

3.

Which best describes your household?

Single adult

Couple (no children)

Family with children under 18

Multi-generational household

Other / Prefer not to say

4.

In the last 30 days, how many times have you visited downtown Gilroy?

0 1–2 3-5 6-10 10+

5.

If yes, what was your primary reason for visiting downtown Gilroy?

Dining / Restaurants

Coffee / Casual meetups

Events / Festivals

Shopping / Retail

Personal services (salon, fitness, etc.)

Work / Business

Just passing through

6.

In the last 30 days, approximately what percentage of your shopping was done online?

0–20%

20–40%

40–60%

60–80%

80–100%

1 out of 4

Almost done! Your participation is appreciated.

7.

In the last 30 days, your overall purchases have:

Decreased significantly

Decreased slightly

Stayed about the same

Increased slightly

Increased significantly

8.

In the last 30 days, what percentage of your total purchases happened outside of Gilroy?

0-20%

20–40%

40-60%

60-80%

80-100%

9.

What are the main reasons you choose to shop or dine outside of Gilroy?

(Select all that apply)

Limited Variety / Selection

High Prices Compared to Other Areas

Operating Hours (Closed when I’m free)

Parking or Traffic Concerns

Poor Service or Product Quality

Preference for Online Shopping

Lack of Specialized Services

10.

What limits your ability to shop or dine in Gilroy?

(Select all that apply)

Time constraints / busy schedule

Cost / affordability

Lack of options

Convenience (easier elsewhere or online)

Traffic / parking

Other / Nothing limits me

2 out of 4

A few final questions to help us better understand overall economic conditions in Gilroy. Responses remain anonymous.

11.

Compared to 30 days ago, how does your financial situation feel?

Worse

Better

12.

If a $1,000 expense came up today, how manageable would it be?

Not manageable

No problem

13.

How would you rate your current housing cost pressure?

Very difficult

Very manageable

14.

What is your current housing situation?

Rent

Own with mortgage

Own free and clear

Living with family / other

15.

What is your approximate household income?

(Optional)

Under $50,000

$50,000 – $100,000

$100,000 – $150,000

$150,000 – $250,000

$250,000+

Prefer not to say

3 out of 4

16.

In the last 30 days, have you delayed or avoided purchases due to cost or financial pressure?

Yes, frequently

Yes, occasionally

No

17.

If yes, what type of purchase did you delay?

(Select all that apply)

Dining / restaurants

Retail / shopping

Personal services (salon, fitness, etc.)

Home improvement / repairs

Travel / entertainment

Other

18.

Looking ahead 12 months, how would you rate the overall direction of our city?

Worse

Better

19.

What types of businesses or services would you like to see more of in Gilroy?

20.

Any Additional Things You Would like Us to Know?

Thanks again for sharing your perspective - your input helps support and strengthen the Gilroy community.

4 out of 4