BIS – MS1 – NextMove Metrics ™

Answer based on your real, recent behavior for this type of business in the city selected. There are no right or wrong answers. This takes about 30 seconds.

Your answers are ALWAYS anonymous, and never personally identifiable.

Your responses help represent your city's businesses & residents.

1.

How often do you visit this type of business in this city?

Weekly or more

2 - 3 times per month

About once per month

Less than once per month

2.

Which city is this experience based in?

Morgan Hill

San Jose

Gilroy

Hollister

Cupertino

Saratoga

Mountain View

Sunnyvale

Palo Alto

Los Gatos

3.

What type of business are you answering about?

Restaurant / Cafe

Retail Store

Fitness / Wellness

Personal Services

Financial Services

Other

1 out of 2

4.

Compared to 6 months ago, are you visiting this type of business:

More often

About the same

Less often

5.

If prices at this type of business increased by ~10% what would you most likely do?

Continue going as often

Go slightly less often

Actively look for alternatives

Stop going entirely

6.

When you decide not to a place like this, what do you usually do instead?

Go to a similar business nearby

Go to a chain or large brand

Go to a similar business in a different city

Skip it altogether / go less often overall

2 out of 2