Local Food & Dining Experience – NextMove Metrics ™

Local Food & Dining Experience Survey

Please answer a few short questions about dining and local life in your city. Your responses help improve local options and guide new restaurant and retail investment.

Your answers are anonymous and combined with other responses. No individual responses are ever shared with businesses or government - only aggregated insights.

Complete for a chance to win a $150 "Morgan Hill Experience"

($50 dining • $50 wellness • $50 coffee)

1.

Which city do you currently live in?

(EX: "Morgan Hill, San Jose, Gilroy")

Morgan Hill

San Martin

Gilroy

San Jose

Other

2.

How are you feeling about the variety and quality of restaurants in town lately?

Very Unsatisfied

Very Satisfied

3.

Which of the following would you most like to see added to our local dining scene

(Select All That Apply)

Asian Fusion / Sushi / Korean BBQ

Bakery / Specialty Coffee Shop

Healthy / Organic / Juice Bar

Steakhouse / Upscale Tavern

Authentic Italian / Wood-Fired Pizza

Breakfast & Brunch Specialty

Fast Casual / Quick Service

Fine Dining

Other

4.

On average, how much does your household spend on dining out (including takeout) each month?

Under $50

$50–$150

$151–$300

$301–$500

$501-$800

$800+

5.

On average, how often do you dine out or order takeout locally

Rarely (1–2 times per month)

1 time per week

2–3 times per week

4+ times per week

1 out of 3

Thanks - this helps us understand local needs

6.

Beyond local dining, where are you doing most of your household shopping?

(clothing, gear, home essentials)?

Clothing & Apparel

Home Goods/Decor

Electronics & Tech

Sports & Outdoor Gear

Beauty & Personal Care

Specialty Gifts / Local Boutiques

Online (Amazon, etc.)

7.

Roughly what percentage of your monthly shopping and dining takes place outside the city?

Everything Local

Everything Out Of Town

8.

What are the primary factors that lead you to shop or dine outside of your city?

(Select All That Apply)

Limited Variety / Selection

High Prices Compared to Other Areas

Operating Hours (Closed when I am free)

Parking or Traffic Concerns

Poor Service or Product Quality

Preference for Online Shopping

Other

2 out of 3

Almost done! Your participation is appreciated.

9.

Compared to last year, how is your household feeling about day-to-day expenses right now?

Feeling much tighter

Feeling much easier

10.

Looking ahead, how likely are you to call this city 'home' for the next 12 months?

Definitely Moving

Definitely Staying

11.

When choosing where to shop or dine, how important is supporting local businesses to you?

Not Important At All

Extremely Important

12.

How many times did you visit downtown Morgan Hill in the past 7 days?

0 1-2 3-5 6+

13.

Primary reason for visiting downtown?

(Optional)

Dining

Retail shopping

Services

Events

Work

Passing through

Thanks again for sharing your perspective - your input helps support and strengthen the Morgan Hill community.

3 out of 3